Lada Alekseeva is a media and communications professional with an international background in sports, journalism, digital media, and strategic communications.
Lada holds an academic qualification in journalism. Throughout her career, she has worked across television, international sports organizations, and corporate communications, developing expertise in content strategy, media relations, storytelling, and audience engagement.
Before joining MCSC Group, Lada worked in sports media and broadcasting environments (FIFA, Copa 90, NEP, CEV), contributing to international projects and covering major sporting events. Her experience includes editorial production, live content, social media management, and communication initiatives aimed at connecting institutions, brands, athletes, and audiences across different markets.
At MCSC Group, she oversees media and communication activities, including digital strategy, social media development, website management, content creation, partnerships, and brand positioning. She also contributes to strengthening the Group's visibility through strategic storytelling and communication initiatives designed to highlight MCSC's expertise and international network.
Tell us about your situation
The more context you share, the more precisely we can respond.